---
title: ESNI Decisioning User Guide
slug: market-switching/esni-decisioning-user-guide
docTags: 
createdAt: 2025-06-01T17:01:27.842Z
---

## Overview

ESNI (Event Scheduling and Notification Interface) is an XML-based standard used in broadcast and streaming workflows to enable real time, rights-aware, policy-driven control of content delivery allowing customers to adapt their distribution based on licensing constraints, user entitlements, and geographic restrictions. Using ESNI, Zixi’s ZEN Master can respond automatically to scheduling rules such as regional blackouts, alternate content substitution, and live event timing to map appropriate content to distributions from the Zixi platform ensuring compliant and personalized content playout across devices and regions.

The Zixi ESNI decisioning service is designed around the ESNI/SCTE-224 standard.

:::hint{type="info"}
Notes:

- The ESNI Decisioning service is a paid add-on to ZEN Master.
- Currently there is no UI for the ESNI Decisioning service. It must be set up via API requests as explained in the documents that follow. A UI will be added in a future ZEN Master release.
:::

## Documents in this Section

- [Setup and Using ESNI](docId\:Ig3-vBjQ1aXcAHAV-Zn7l) 
- [How ZEN Master Objects correspond to ESNI Schedule](docId\:PVDadxikeuguGHKmjTbvG) 
- [Sample Diagrams](docId:5sSJ8F45oYNWAV0kwZUcv) 
- [Content Switching](docId\:BqSnnipn1DMoXmnekPEfK)